E-mail: Jeff@JeffMHoward.com | Call: 814-397-6791

Welcome to my website. Over the past 5 years I have carved out a career in search marketing helping organizations small and large achieve their marketing goals by climbing the search engines. My skills have developed in entrepreneurial settings where self-management, efficiency, and limited resources have helped me create an approach to marketing that is goal oriented and reliant on measurement through analytics.

Below are highlights from my professional life, and links to the projects and brands I have impacted. I really enjoying hearing about other organizations marketing goals and how they anticipate their website will take them there, please contact me by phone or e-mail to open a discussion.

Case Studies

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Adopt-a-Pet.com - www.adoptapet.com
Adopt-a-Pet.com has given me the opportunity to truly help victims of circumstance in this world, homeless dogs and cats. The pet niche is highly competitive and moving search traffic in the direction I have at the volume I have has required all facets of my expertise. I work within a small team, and use a minimal budget to help this nonprofit achieve its goals of less pets being killed in shelters every day.

Over the past four years I have directed the search strategy and continue to do so with a great deal of success. The graph above shows organic search traffic moving from low six figures to well into seven figures. Adopt-a-Pet.com sets an example for all my clients by committing to search, opening themselves to changes, and supporting search with web development. NonprofitCMS - www.nonprofitcms.org
When I began working with www.nonprofitcms.org they knew SEO was already working for their Nonprofit Web Design Company. Our goals were to move the site forward for very specific keyword rankings. As a two man startup their time and budget was small, but I was able to work with them to make light adjustments, and pin point the right links to make their rankings hit the first page and top results on Google, Yahoo, & Bing. As a result, their website is constantly driving qualified leads and putting the bread on their table. Southside Pittsburgh Restaurants
This website has an astounding near zero percent bounce rate. That means everyone who arrives at the website views multiple pages. On most sites only 60-70% of visitors view multiple pages. This site performs effortlessly by keeping a tight target, and applying just the right blend of SEO. The results are above, over 1,700 hyper targeted visits every month. If you have tried running an Adwords Campaign achieving a 6.9% click through rate is not easy. Paying $.50 per click isn’t easy either if you operate in a competitive niche like this client. The budget every month generates well over 70,000 clicks. Competing on Adwords takes preparation through keyword research, expert ad copy, and well optimized landing pages. I can help your organization save money, by working with the Google Adwords system, not against it. Before spending any budget on social media, e-mail marketing, SEO, paid search, or banner advertising you need to create a system of measurement. Google Analytics is a free tool which provides as a flexible system to save your company time and money. If you are not using Analytics to measure online marketing you are lost in the dark, and throwing money at the wall. All of my clients are privileged to custom transparent reporting which ensures they know what is working and what is not.

Additional Work Experiences

CollegeGrad.com - Here I ran an office in State College, PA staffed with 8 student interns. My job was to take ambiguous tasks and break them down for the interns to complete. An enriching experience in learning processes, staff management, and hiring.

Academic Explorer - At the end of college I realized Penn State did not have an online tool to help students explore majors and connect them with where PSU alums are working today. After graduation I put together a startup team, built a demo, and marketed our new software idea to universities. Because our expertise were green, and universities are slow to adapt new ideas we failed to get past the bootstrap stages. The experience was invaluable, and our idea can be reviewed at www.academicexplorer.info.

Elliance - Shortly after laying to rest the startup I founded Academic Explorer, I joined Elliance an award winning internet marketing agency in Pittsburgh. Elliance was an enriching experience and with them I was able to contribute to their inforgraphic series on SEO which at the time was being published by Search Engine Land. There I was able to work some large clients such as University of Nebraska, Robert Morris University and PPG.

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Articles & SEO Posts

Guest Blogger at Search Engine Guide
www.searchengineguide.com/jeff-howard

Search Engine Land
Here I helped Elliance develop the column Search Illustrated.

Expand2Web.com
10 Step Guide to Local Optimization & Keyword Selection.

Higher Ed Heroes Speaker
Boost Enrollment with SEO: Driving Web Traffic to Your College’s Webpage.

Local SEO eBook & Course
Here is a 35 page ebook I wrote detailing step by step how to completely optimized a small busines website to rank well for local searches. The course at one time was packed nicley into Mediawiki, which also held forums where members could ask questions. This all was held at www.catchsearchmarketing.com. The the course received a handful of sign-ups, but then the website was attacked and had to be taken down due to a virus. The content was then repacked and used in some of Expand2Web.com's Membership Course which also focused on Local SEO.

Local Search Training Guides
Here are the guides I used to promote the Local SEO ebook.

VBL Technologies - asked me to conduct a one on one seminar to help prepare them for more search marketing business. The two day training covered all facets of search, and included six hours of Q&A with hands on instruction.

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Education - Penn State Marketing 3.03

Penn State Alumni Association Intern - At the alumni associate I helped conduct market research to determine what would drive students to sign-up for the alumni association while in school. State College, PA.

North Western Memorial Hospital Marketing Department Intern - As a market research intern I supported the market research department with preparing presentations, and assisting with the prep-work for market research studies. Chicago, Illinois Jr. Year Summer.

Lionconnection.com Intern - I lead a team of 11 interns. Our job was to aggressively guerrilla market the site around campus. This marketing worked for short periods driving 10,000 users to the site after a promotion. I also collaborated with the owner on feature upgrades for the site, and helped organize a sales staff. State College, PA Senior Year.

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